You remember when you saw a VW beetle and said ‘Slug Bug Yellow!’ then hit your sibling in the arm? VW is bringing it back with Sluggy Patterson, the creator of the game (only they’re calling it PunchDub and saying you slug for ANY VW).
The new marketing initiative capitalizes on a couple different cultural themes. 1) The age old Slug Bug game that harnesses childhood memories and looks at the game’s origin and 2) Combining a ‘Grumpy Old Men’ style commentary with technology, think $h!+ my dad says on Twitter (1.1M followers and counting) only less vulgar.
It seems more and more advertising campaigns are merging with culture (or attempting to merge with culture) as suppose to just marketing products directly. The visual design of the experience is executed so-so with the poor drop shadows, but the video is certainly entertaining. Overall its an interesting concept and thinking to spot and capitalize on theses trends. But feels like the blog and twitter feeds are a little forced – what do you think?