Personas - How does the internet see you?

Personas is an application and visualization by Aaron Zinman of MIT’s Social Media Group. Visit the Personas project, or plug your name into the online version to see how the internet sees your name.

There are a couple different guys named Justin Powell out there on the World Wide Web. Which supports the project premise that:

‘Personas demonstrates the computer’s uncanny insights and its inadvertent errors, such as the mischaracterizations caused by the inability to separate data from multiple owners of the same name.’

I wonder at what point the ‘computer’ will be able to determine exactly who you were looking for. With tools like facebook realtime search the ‘computer’ is probably not that far off from knowing.