The ecoDrive application for Fiat is so well done – design and technology by AKQA. Think of it like Nike+ for your car. Take a look at the ecoDrive site and video (2:00). Check out screenshots of the application here.
Drivers take a usb stick (using blueandme) from their car and download info to their PC. The desktop app displays driving habits (acceleration, braking, shifting) and helps provide tips and instruction to save energy and emissions. The ecoville community shares collective emissions and energy savings.
Could this kind of thinking and application be things to come for Fiat-Chrysler (or Chrysler Group LLC)? I hope so.
Applications that solve bigger problems are inspiring, I’ve written about this before with Mint (economy and financial responsibility). Here we see it again with ecoDrive (environmental responsibility and financial responsibility). What other applications have been developed to create ‘greater good’ value?