Resonance : a film about design strategy

This film is well done both in content and design. It communicates so much about what I’m a part of everyday. It just so happens that I’m at Two West, the video is from an agency partner Continuum.

“creating a resonance that’s meaningful for people and profitable for companies… its costly getting it wrong, you’ve got to get it right!”

“its about serving people…the real challenge lay less in the technical problem, but often the real challenge was in trying to solve the human problem.”

“sometimes their needs are to be surprised and delighted. And they can’t tell us how to surprise and delight them, that has to come from us.”

Resonance from Continuum on Vimeo.

I’m in complete agreement with insight as the beginning, the problem, the ability to ask a better question. The solution is the idea. And with the help of people and the context of people we can find the right answers (or ideas).