Comments on: Sprint spots and Twitter buzz http://www.justinpowelldesign.com/blog/2009/04/sprint-spots-and-twitter-buzz/ Interaction Design and Digital Strategy Sat, 04 Feb 2012 22:33:43 +0000 http://wordpress.org/?v=2.7.1 hourly 1 By: Ramsey Mohsen http://www.justinpowelldesign.com/blog/2009/04/sprint-spots-and-twitter-buzz/#comment-13006 Ramsey Mohsen Fri, 22 May 2009 05:35:35 +0000 http://justinpowelldesign.com/blog/2009/04/sprint-spots-and-twitter-buzz/#comment-13006 In my opinion (and I'm not in the business of brand consulting) I would tell Sprint to consider doing two things: 1.) Embrace that a lot of people think their network sucks. They should open up and say here's what we've done to improve it. It can't be done lightly. It's gotta be a full fledged- we used to suck, now we're better. Here's how we're different now and we rock. 2.) They should also embrace that people think their phones suck. Then they should argue here's what phones are awesome that we offer that you should want. We're changing things so we don't offer crappy phones. Just some thoughts. They've got a lot of work to do- and I don't think this campaign helps move the needle. But I could be wrong. -- I think the Now widget execution is great for people like you and me- who build stuff like this for a living and can revel in the execution. But I think the only call to action is to purchase a mobile broadband card is confusing since the campaign focuses on how the cell phone network can handle a lot of calls and lots of traffic. And if there is a connection between the two, it shouldn't have to be explained- cause I sure don't get it. RE: video. The messaging I got from it is- lots of people are doing things and lots of things are happening on our network. I get that. I also think people know that already. It's expected the network is good. Why focus on that? In my opinion (and I’m not in the business of brand consulting) I would tell Sprint to consider doing two things:

1.) Embrace that a lot of people think their network sucks. They should open up and say here’s what we’ve done to improve it. It can’t be done lightly. It’s gotta be a full fledged- we used to suck, now we’re better. Here’s how we’re different now and we rock.

2.) They should also embrace that people think their phones suck. Then they should argue here’s what phones are awesome that we offer that you should want. We’re changing things so we don’t offer crappy phones.

Just some thoughts. They’ve got a lot of work to do- and I don’t think this campaign helps move the needle. But I could be wrong.

–

I think the Now widget execution is great for people like you and me- who build stuff like this for a living and can revel in the execution. But I think the only call to action is to purchase a mobile broadband card is confusing since the campaign focuses on how the cell phone network can handle a lot of calls and lots of traffic. And if there is a connection between the two, it shouldn’t have to be explained- cause I sure don’t get it.
RE: video. The messaging I got from it is- lots of people are doing things and lots of things are happening on our network. I get that. I also think people know that already. It’s expected the network is good. Why focus on that?

]]>