Sprint spots and Twitter buzz

sprint now + twitter

I’m a little slow on this one, but wanted to share some thoughts on the new Sprint broadcast. Here’s a link if you haven’t seen it: http://www.youtube.com/watch?v=ImAD8BOBOhw

I posted about the Now widget a while ago - it showed up in blogs, but wasn’t necessarily seen by non-nerd types. The Now widget was, and is, a well done execution that supports the brand and network value proposition.

The latest broadcast does an excellent job bringing the site to life - introducing ‘what’s happening right now’ to the general public. It also supports the fact that a good idea can (and should) float across mediums - in this case starting from web and translating to broadcast.

The latest iteration of the now widget is fresh and white and introduces the upcoming Palm (with details to come). An interesting detail in the more recent executions is how they capitalize on the Twitter buzz. Because although the network doesn’t necessarily make twitter any better, the spot itself becomes a part of the conversation. The spot has certainly been passed around more because of the mention.

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You’re currently reading “Sprint spots and Twitter buzz,” an entry on Justin Powell | Interaction Design and Strategy's blog

Published:: 04.30.09 / 11am

Category:: Advertising, Branding, Conversation, Digital, Ideas, Integrated, Marketing, Social, Strategy, Technology, Trends

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Justin Powell provides interaction design and strategy for Two West - a transformation design firm in Kansas City and Los Angeles. He is currently pursuing a MA Interaction Design from the University of Kansas. Justin is inspired when beautiful design meets technical functionality. His portfolio of work can be found at www.justinpowelldesign.com

Ramsey Mohsen 05.22.09 / 12am

In my opinion (and I’m not in the business of brand consulting) I would tell Sprint to consider doing two things:

1.) Embrace that a lot of people think their network sucks. They should open up and say here’s what we’ve done to improve it. It can’t be done lightly. It’s gotta be a full fledged- we used to suck, now we’re better. Here’s how we’re different now and we rock.

2.) They should also embrace that people think their phones suck. Then they should argue here’s what phones are awesome that we offer that you should want. We’re changing things so we don’t offer crappy phones.

Just some thoughts. They’ve got a lot of work to do- and I don’t think this campaign helps move the needle. But I could be wrong.

–

I think the Now widget execution is great for people like you and me- who build stuff like this for a living and can revel in the execution. But I think the only call to action is to purchase a mobile broadband card is confusing since the campaign focuses on how the cell phone network can handle a lot of calls and lots of traffic. And if there is a connection between the two, it shouldn’t have to be explained- cause I sure don’t get it.
RE: video. The messaging I got from it is- lots of people are doing things and lots of things are happening on our network. I get that. I also think people know that already. It’s expected the network is good. Why focus on that?

Sprint spots and Twitter buzz

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