Nike SB custom series

Aside from scratching up a couple classic cars the campaign for the new Nike SB custom series are great. The shoot turned video makes excellent 30sec clips for tv or online, the stills are beautiful ads, and the products are tied into the site and art direction. And the smooth navigation, design, and usability of the web site are well done too.

http://www.nike.com/nikeskateboarding/customseries/