NikeID online to offline

nike id

A lot of you have probably seen NikeID at some point. NikeID is an interactive site that has been leading the charge in customized apparel (shoes, jackets, bags) since 1999.

R/GA recently (within the last couple months) launched an updated experience that is truly inspirational - both with technology and design. Highlights include a design search based on keyword or color selection and 3D realtime editing of color and texture. Creations can be shared and downloaded as a beautiful wallpaper. An interactive experience ahead of its time, again.

http://www.nikeid.com

Nike has extended their successes of customization into brick and mortar NikeID studio stores in NY. And are currently pushing a signature shoe and contest featuring Ludacris. An excellent integration of interactive technology into the physical world.

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You’re currently reading “NikeID online to offline,” an entry on Justin Powell | Interaction Design and Digital Strategy's blog

Published:
12.11.08 / 11am
Category:
Advertising, Branding, Design, Digital, Ideas, Innovation, Integrated, Interaction Design, Strategy, Technology