Two West | Transformation Design Firm

www.twowest.com

“Change happens, and if you take the right action when it comes you can create a beautiful solution.”

“In business and brands, sometimes the problem isn’t the problem after all. We work with brands to define, discover and create opportunities that are more than temporary solutions, but ones that propel businesses to the next level. We call it Transformation Design.”

“Transformation Design is the belief that the design process can solve any brand problem. We believe in defining the real problem and not letting labels, like advertising, confine what form the solution might take.”

www.twowest.com brings our new transformation design position to life - a theory and practice initiated in the UK by the design council, specifically the RED initiative. not to be confused with product (RED).

The Process - from wikipedia.
Transformation design, like user-centered design, starts from the perspective of the end user. Designers spend a great deal of time not only learning how users currently experience the system and how they want to experience the system, but also co-creating with them the designed solutions.
Transformation Design Paper

Additionally we’re introducing an awesome new client roster brought in part by our Two West Los Angeles office. New brand experiences include CBS, Dreamworks, HBO, Mattel, Target, TBS, VH1 and more.

Look for a lot more to come from Two West. We have a awesome online application, “idea-space“, in the works. And a dedicated loft environment for our ethnography research, change management, and consulting teams.