Loyalty wide open.

So many loyalty programs have cards and points and memberships. With all kinds of rules and confusing hooks and sign ups. Loyalty programs work well for some companies. eg coke rewards - which has a very nice site and experience if you haven’t used it.

Chiptole has a wide open policy, a very simple approach that works. free burritos. grand openings have free burritos. valentines, give a burrito get a burrito. halloween, dress up like a burrito - just tape a piece of foil to your sleeve. get a free burrito.

What this does is generate desire for your product and drive demand and loyalty for your brand. and as a chipotle shareholder, this simple loyalty program is working quite well.

The formula, of course, wouldn’t work for all companies, no free ipods or nike shoes. With the expense of their products they have to generate desire in different ways. Anyway, I’m sure you get where I’m coming from. Chipotle’s simple approach is working, I’m surprised other businesses haven’t followed suit.