Ready.Aim.Splat

www.thegoodfoodfight.com
by general mills and
www.eatbetteramerica.com
Great execution on what could have been a relatively bland recipe site or informational micro-site. Excellent attention to detail as characters move in and out of the environment and food splatters onto your screen. A viral component allows you to “ambush a friend”. Meanwhile, nuggets of educational nutritional information pop-up. And tool-tips help add play and ease of use.
brought to you by
mono in MN
www.mono-1.com
and
Daddy AB in Sweden
www.daddy.se
About this entry
You’re currently reading “Ready.Aim.Splat,” an entry on Justin Powell | Interaction Design and Digital Strategy's blog
- Published:
- 09.20.07 / 4pm
- Category:
- Advertising, Branding, Design, Digital, Innovation, Strategy, Technology

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