Clever Andy

“When you present design concepts to a client there is at least one decent design that’s not chosen. Not that there’s anything wrong with the concept, it’s just not right for that client… but it may be perfect for someone else.”
cleverAndy brings rejected designs back to life by reselling them to their clients. and of course, giving the original designer a cut of the revenue.
3 quick thoughts on cleverAndy:
1.
Nike PHOTO ID

Connecting offline-to-mobile-to-online
Nike PHOTO ID
I’m sure by now you all have seen NikeID (customize your shoes) originally done by RGA in NY that has some nice mobile tie ins itself (the mobile version in japan and times square billboard).

The photoID concept from AKQA London is an extension and basically this:
1. shoot an inspiring image and MMS it from your
