GM REINVENTION?
Here’s a look on the opposite side of the spectrum. Opposite from understanding consumer needs (insight) and generating solutions (ideas).
To be honest, this GM spot disappoints me. And its a sad testimony for traditional advertisers and marketers that have used emotional imagery and branding for good. Its basically smoke and mirrors and a complete waste of our money (yes, we now own 60%
read on »Resonance : a film about design strategy
This film is well done both in content and design. It communicates so much about what I’m a part of everyday. It just so happens that I’m at Two West, the video is from an agency partner Continuum.
“creating a resonance that’s meaningful for people and profitable for companies… its costly getting it wrong, you’ve got to
read on »Posted at 4pm on 06/02/09 | no comments | Filed Under: Collaboration, Design, Discovery, Ideas, Innovation, Integrated, Strategy, Transformation Design
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